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Naomi Boruchowicz

Product Design Engineer

Seattle, WA

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I design, I code, I argue, I listen.

I'd rather be wrong twice and find the real answer than be safe once and miss it.

I designed a system that detects brain damage in the living and won first place at Figma's FigBuild. I built an AI presentation tool from scratch and then spent a month teaching it to admit when it was lying. I fought my CEO for a feature he rejected, proved it with data, and watched it grow an app from 45K to 700K users.

“You have a backbone but you are not stubborn.”

Former manager

Experience

Phantom logo

Founder

Feb 2025 – Present

Phantom · phantomslides.com

AI presentation editor I designed and built from scratch. Core thesis: AI as collaborator, not generator.

  • Built a 0-to-1 agentic presentation editor solo as designer and engineer, shipping a scalable design system of 98 components, 48 layout generators, and 35 style profiles plus a developer-facing API product.
  • Shipped production React/TypeScript by prototyping directly in AI-assisted tooling (Claude Code, Cursor), collapsing design and engineering into a single solo workflow.
  • Designed an AI agent that lives on the canvas instead of a chat panel, earning user trust by admitting uncertainty rather than hallucinating and acting only with user approval, translating complex AI behavior into clear interfaces.
  • Built evaluation frameworks that catch AI mistakes before users do, surfacing measurable signals on accuracy, manipulation safety, and output quality: 87% accuracy, 100% manipulation-safety, 9/10 output quality.

Lead Product Designer

Feb 2024 – Sep 2025

Doorlist · New York, NY

Social events platform for campus nightlife. Provided leadership and direction as sole designer, collaborating cross-functionally with engineers, growth, and CEO stakeholders.

  • Owned design for a contrarian friends-first invite model, pitching and shipping it against internal pushback on safety to grow a B2C platform 15x in 18 months in a fast-paced startup environment to 45K → 700K users, 10M+ peer invites sent, and $2.5M+ in ticket sales.
  • Made friend activity visible through request-to-invite, request-to-join, and friend-visible RSVPs validated via user research, qualitative signals, and PostHog experimentation, lifting 7-day retention from 14% to 48% and driving users with 3+ connections to return 4x more.
  • Launched a responsive booking product across mobile and web to meet users where they were already searching, iterating with target users and making data-driven decisions to lift paid bookings 40% and web-to-app installs 20%.

Product Designer Intern

Sep – Dec 2023

CareYaya Health Technologies · Philadelphia, PA

Health tech startup pairing pre-med students with elderly caregiving roles.

  • Designed an intuitive, user-centered modular study-deck builder rooted in empathy for caregiver workflows that applied active-recall memory principles to healthcare caregiver training, scoring 94% NPS because caregivers said the format helped them actually learn the material, not just review it.

UX Designer Intern

Sep – Dec 2022

Ren · Google Cloud Partner · Remote

Climate tech SaaS helping global companies map supply chain emissions.

  • Designed a data-dense dashboard for B2B customers that made emissions classification traceable and accessible to unblock delegation across operational teams, onboarding 2,000+ factories and 5+ enterprise clients to generate $250K new revenue in three months.

Awards

1st Place, FigBuild 2026

CTE detection platform for NFL team doctors. Led product strategy, systems design, and brain visualization on a team of 4.

Education

University of Washington

Expected August 2026

Master of Human-Computer Interaction & Design (MHCI+D)

University of Pennsylvania

2023

B.A. Communications · Data & Network Science · Consumer Psychology

Skills

ReactTypeScriptFlutterHTML/CSSTailwindClaude CodeCursorChatGPTGeminiLLM promptingDesign systemsDesign tokensRapid prototypingInteraction designMotion designVisual designAccessibilityUser interviewsUsability testingA/B testingBehavioral analyticsPostHogFigmaFramerSQLEnglish (fluent)Spanish (native)

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