About Me
I’m Naomi Boruchowicz — a product designer with a strategist’s brain and a systems thinker’s heart. This September, I’m heading to Seattle to join the MHCI+D program, continuing my obsession with solving messy, human-centered problems through structured, intentional design.
I thrive in constraints. To me, they’re not blockers — they’re the outlines of the puzzle. Every project I take on is a challenge to connect the dots between user behavior, product goals, and emotional clarity. I think ahead, build process where there was chaos, and design flows that feel obvious in hindsight (the best kind, really).
With roots in communication, consumer psychology, and data science, I’ve worked cross-functionally to grow startups, reframe assumptions, and prove that good UX doesn’t just delight — it drives.
Let’s make products that feel like they just make sense.
Experience
Lead UI/UX Designer
DoorList
Feb 2024 - Present
Grew user base 6× (45K → 300K+) by redesigning invite flows to make users—not hosts—the growth engine
3.4× increase in 7-day retention (14% → 48%) after launching a personalized home feed and RSVP flows with friend visibility
5× lift in invite throughput by launching smart +1 suggestions and letting guests preview mutuals before RSVPing
Drove 40% increase in paid event bookings and 20% uplift in web-to-app installs by launching a responsive portal with guided funnels
Identified social visibility as the retention driver and doubled down on Friends features — users with 3+ friends returned 4× more often
Lead UI/UX Designer
DoorList
Feb 2024 - Present
Grew user base 6× (45K → 300K+) by redesigning invite flows to make users—not hosts—the growth engine
3.4× increase in 7-day retention (14% → 48%) after launching a personalized home feed and RSVP flows with friend visibility
5× lift in invite throughput by launching smart +1 suggestions and letting guests preview mutuals before RSVPing
Drove 40% increase in paid event bookings and 20% uplift in web-to-app installs by launching a responsive portal with guided funnels
Identified social visibility as the retention driver and doubled down on Friends features — users with 3+ friends returned 4× more often
Lead UI/UX Designer
DoorList
Feb 2024 - Present
Grew user base 6× (45K → 300K+) by redesigning invite flows to make users—not hosts—the growth engine
3.4× increase in 7-day retention (14% → 48%) after launching a personalized home feed and RSVP flows with friend visibility
5× lift in invite throughput by launching smart +1 suggestions and letting guests preview mutuals before RSVPing
Drove 40% increase in paid event bookings and 20% uplift in web-to-app installs by launching a responsive portal with guided funnels
Identified social visibility as the retention driver and doubled down on Friends features — users with 3+ friends returned 4× more often
Product Design Intern
CareYaya
Sep 2023 - Dec 2023
Delivered a 94% NPS in prototype testing of a modular study-deck customization flow tailored to caregiver workflows
Increased engineering speed by 16% through establishing an expandable design system in Figma, while collaborating with the product owner and a team of SWEs
Improved user satisfaction by 26% through introducing the AI and Spaced Repetition feature to tailor the needs of pre-med students who are struggling to balance academic performance and CareYaya caretaker responsibilities
Product Design Intern
CareYaya
Sep 2023 - Dec 2023
Delivered a 94% NPS in prototype testing of a modular study-deck customization flow tailored to caregiver workflows
Increased engineering speed by 16% through establishing an expandable design system in Figma, while collaborating with the product owner and a team of SWEs
Improved user satisfaction by 26% through introducing the AI and Spaced Repetition feature to tailor the needs of pre-med students who are struggling to balance academic performance and CareYaya caretaker responsibilities
Product Design Intern
CareYaya
Sep 2023 - Dec 2023
Delivered a 94% NPS in prototype testing of a modular study-deck customization flow tailored to caregiver workflows
Increased engineering speed by 16% through establishing an expandable design system in Figma, while collaborating with the product owner and a team of SWEs
Improved user satisfaction by 26% through introducing the AI and Spaced Repetition feature to tailor the needs of pre-med students who are struggling to balance academic performance and CareYaya caretaker responsibilities
Product Design Intern
Ren
Sep 2022 - Dec 2022
Generated $250K in new revenue and onboarded 2,000+ factories by designing and deploying a SaaS B2B onboarding system that secured 5+ clients in three months
Increased user engagement by 35% by crafting a real-time dashboard for editor activities, file processing status, and updates, empowering users with full process visibility
Cut manual processing in half by building automated data-upload tools with built-in error checks
Product Design Intern
Ren
Sep 2022 - Dec 2022
Generated $250K in new revenue and onboarded 2,000+ factories by designing and deploying a SaaS B2B onboarding system that secured 5+ clients in three months
Increased user engagement by 35% by crafting a real-time dashboard for editor activities, file processing status, and updates, empowering users with full process visibility
Cut manual processing in half by building automated data-upload tools with built-in error checks
Product Design Intern
Ren
Sep 2022 - Dec 2022
Generated $250K in new revenue and onboarded 2,000+ factories by designing and deploying a SaaS B2B onboarding system that secured 5+ clients in three months
Increased user engagement by 35% by crafting a real-time dashboard for editor activities, file processing status, and updates, empowering users with full process visibility
Cut manual processing in half by building automated data-upload tools with built-in error checks
Education
Bachelor in Communication
University of Pennsylvania
Aug 2019- Dec 2023
Graduating magna cum laude from the University of Pennsylvania with a B.A. in Communication (Data & Network Sciences concentration, Consumer Psychology minor), I learned to turn complex data into actionable insights about user behavior.
Bachelor in Communication
University of Pennsylvania
Aug 2019- Dec 2023
Graduating magna cum laude from the University of Pennsylvania with a B.A. in Communication (Data & Network Sciences concentration, Consumer Psychology minor), I learned to turn complex data into actionable insights about user behavior.
Bachelor in Communication
University of Pennsylvania
Aug 2019- Dec 2023
Graduating magna cum laude from the University of Pennsylvania with a B.A. in Communication (Data & Network Sciences concentration, Consumer Psychology minor), I learned to turn complex data into actionable insights about user behavior.