About Me
I’m originally from Costa Rica and started out at the University of Pennsylvania thinking I’d go into marketing. Instead, I found myself drawn to the people behind the numbers—their habits, motivations, and frustrations—and realized my real passion was designing for them.
That led me to join a startup as the Founding/ Lead UI/UX designer, where I helped turn an idea with 45,000 downloads into a platform with over half a million users and strong retention, simply by listening to what people actually needed.
When I’m not designing, you’ll usually find me in the gym, sketching, or deep in a chess game—because whether it’s pixels or pawns, I love finding patterns and solving problems.
Experience
Lead UI/UX Designer
DoorList
Feb 2024 - Present
Grew user base 6× (45K → 300K+) by redesigning invite flows to make users—not hosts—the growth engine
3.4× increase in 7-day retention (14% → 48%) after launching a personalized home feed and RSVP flows with friend visibility
5× lift in invite throughput by launching smart +1 suggestions and letting guests preview mutuals before RSVPing
Drove 40% increase in paid event bookings and 20% uplift in web-to-app installs by launching a responsive portal with guided funnels
Identified social visibility as the retention driver and doubled down on Friends features — users with 3+ friends returned 4× more often
Lead UI/UX Designer
DoorList
Feb 2024 - Present
Grew user base 6× (45K → 300K+) by redesigning invite flows to make users—not hosts—the growth engine
3.4× increase in 7-day retention (14% → 48%) after launching a personalized home feed and RSVP flows with friend visibility
5× lift in invite throughput by launching smart +1 suggestions and letting guests preview mutuals before RSVPing
Drove 40% increase in paid event bookings and 20% uplift in web-to-app installs by launching a responsive portal with guided funnels
Identified social visibility as the retention driver and doubled down on Friends features — users with 3+ friends returned 4× more often
Lead UI/UX Designer
DoorList
Feb 2024 - Present
Grew user base 6× (45K → 300K+) by redesigning invite flows to make users—not hosts—the growth engine
3.4× increase in 7-day retention (14% → 48%) after launching a personalized home feed and RSVP flows with friend visibility
5× lift in invite throughput by launching smart +1 suggestions and letting guests preview mutuals before RSVPing
Drove 40% increase in paid event bookings and 20% uplift in web-to-app installs by launching a responsive portal with guided funnels
Identified social visibility as the retention driver and doubled down on Friends features — users with 3+ friends returned 4× more often
Product Design Intern
CareYaya
Sep 2023 - Dec 2023
Delivered a 94% NPS in prototype testing of a modular study-deck customization flow tailored to caregiver workflows
Increased engineering speed by 16% through establishing an expandable design system in Figma, while collaborating with the product owner and a team of SWEs
Improved user satisfaction by 26% through introducing the AI and Spaced Repetition feature to tailor the needs of pre-med students who are struggling to balance academic performance and CareYaya caretaker responsibilities
Product Design Intern
CareYaya
Sep 2023 - Dec 2023
Delivered a 94% NPS in prototype testing of a modular study-deck customization flow tailored to caregiver workflows
Increased engineering speed by 16% through establishing an expandable design system in Figma, while collaborating with the product owner and a team of SWEs
Improved user satisfaction by 26% through introducing the AI and Spaced Repetition feature to tailor the needs of pre-med students who are struggling to balance academic performance and CareYaya caretaker responsibilities
Product Design Intern
CareYaya
Sep 2023 - Dec 2023
Delivered a 94% NPS in prototype testing of a modular study-deck customization flow tailored to caregiver workflows
Increased engineering speed by 16% through establishing an expandable design system in Figma, while collaborating with the product owner and a team of SWEs
Improved user satisfaction by 26% through introducing the AI and Spaced Repetition feature to tailor the needs of pre-med students who are struggling to balance academic performance and CareYaya caretaker responsibilities
Product Design Intern
Ren
Sep 2022 - Dec 2022
Generated $250K in new revenue and onboarded 2,000+ factories by designing and deploying a SaaS B2B onboarding system that secured 5+ clients in three months
Increased user engagement by 35% by crafting a real-time dashboard for editor activities, file processing status, and updates, empowering users with full process visibility
Cut manual processing in half by building automated data-upload tools with built-in error checks
Product Design Intern
Ren
Sep 2022 - Dec 2022
Generated $250K in new revenue and onboarded 2,000+ factories by designing and deploying a SaaS B2B onboarding system that secured 5+ clients in three months
Increased user engagement by 35% by crafting a real-time dashboard for editor activities, file processing status, and updates, empowering users with full process visibility
Cut manual processing in half by building automated data-upload tools with built-in error checks
Product Design Intern
Ren
Sep 2022 - Dec 2022
Generated $250K in new revenue and onboarded 2,000+ factories by designing and deploying a SaaS B2B onboarding system that secured 5+ clients in three months
Increased user engagement by 35% by crafting a real-time dashboard for editor activities, file processing status, and updates, empowering users with full process visibility
Cut manual processing in half by building automated data-upload tools with built-in error checks
Education
MHCI+D
University of Washington
September 2025- September 2026
MHCI+D
University of Washington
September 2025- September 2026
MHCI+D
University of Washington
September 2025- September 2026
Bachelor in Communication
University of Pennsylvania
Aug 2019- Dec 2023
Graduating magna cum laude from the University of Pennsylvania with a B.A. in Communication (Data & Network Sciences concentration, Consumer Psychology minor), I learned to turn complex data into actionable insights about user behavior.
Bachelor in Communication
University of Pennsylvania
Aug 2019- Dec 2023
Graduating magna cum laude from the University of Pennsylvania with a B.A. in Communication (Data & Network Sciences concentration, Consumer Psychology minor), I learned to turn complex data into actionable insights about user behavior.
Bachelor in Communication
University of Pennsylvania
Aug 2019- Dec 2023
Graduating magna cum laude from the University of Pennsylvania with a B.A. in Communication (Data & Network Sciences concentration, Consumer Psychology minor), I learned to turn complex data into actionable insights about user behavior.