PENN WELLNESS

Penn Wellness campaign to improve sleep hygiene for Penn Students

Project Highlights

  • Investigated the problem and other campaigns to make sure that we are addressing the problem correctly. Created a logic model in order to outline our plans.

  • Conducted a focus group to allow students to give their unbiased opinions on their sleep hygiene issues.

  • Conducted and recorded insights from an Annenberg survey for 100 University of Pennsylvania students.

Team
Naomi - UXR & Solo UX Designer

Samara -UXR

Tyler- UXR

Duration
6 months

Tools
Qualtrics, Stata, Figma

The Problem

Currently, University of Pennsylvania undergraduate students prioritize sleep the least compared to their other responsibilities, which ultimately leads them to have no time for napping.

Goals

  1. Identify students’ problems and limitations regarding napping

  2. Assess students’ associations and beliefs toward napping

  3. Encourage undergraduate students at the University of Pennsylvania to incorporate 20-30 minute naps into their daily lives using the Health Belief Model and Social Cognitive Theory.

PROBLEM ANALYSIS

Researching the General Problem and Target Segment

Before ideation, I needed to make sure I understood the general problem surrounding sleep hygiene and why it deserves attention.

Description of the target population:

17-24

UPenn undergraduate students are Generation Z and are 17-24 years old

70%

70% of Penn students reported feeling sleepy during the day

40%

40% of Penn students reported less than 7 hours of sleep during the week

Through research, I found out that the problem affects adults because:

  • sleep hygiene is not widely discussed

  • work responsibilities

  • unhealthy sleeping habits

Problem Analysis

Please read through the supporting research from health communication that guided this campaign’s development

LOGIC MODEL

Planning our proposed campaign

To start the brainstorming process, my team created a visual summary of our proposed campaign that addresses the following questions:

  1. What are the long-term outcomes we aim to achieve and among whom?

  2. What are the short- and mid-term outcomes that we anticipate our campaign to influence, and among whom? What concepts from behavioral change theories will we use to inform the short- and mid-term outcomes to change?

  3. What key activities will our campaign engage in to influence the short- and mid-term outcomes? Who are responsible for these activities?

  4. What are the inputs and resources needed for our activities?

QUALITATIVE RESEARCH

In-depth Focus Group

Along with my teammates, we acquired expertise on the campaign topic by conducting research with 10 Penn students about the public health issue including the communication surrounding it, and proposed a campaign idea I came up with during my Problem Analysis: sleep tracking app in order to receive unprovoked and truthful answers about attitudes, behaviors, and challenges.

Focus Group Guide

Please read through the questions that were presented to Penn students through an in-person group interview.

Key Insights: What would enable students to nap more?

Time

  • “having blocks of time between classes”

  • “not having a lot of work that week”

Convenience

  • “if I lived closer to my classes”

  • “they should put little sleeping cubicles and sleeping things on campus nap pods”

Prioritizing

  • “being in a state of mind where I can prioritize my sleep over my academics or extracurriculars”

  • “surrounding myself with people that encourage it”

Surveying the Barriers to Napping

Recruitment through social media over a 12-day period

  • Methods: n= 40, average age= 20.6, standard deviation= 1.168

  • Significant correlations between intent to nap and perceived barriers

    • Barrier_5: ”Napping is not a priority in my day” 

      • r=  -0.4  <p 0.01, negative correlation 

  • Significant correlations between intent to nap and social norms

    • Norm_6: ”I will think I am lazy if I nap”

      • r= -0.3  p< 0.01, negative correlation

Barriers to Napping

We found significant correlations between intention to nap and perceived barriers. The more barriers, the less likely they were willing to nap.

  • The biggest barrier we found was prioritization, how students find it difficult to prioritize napping versus school work.

Features and Functionalities

To resolve user needs

CONVENIENCE

App will identify sleeping locations that are close to classes

TIME

Each napping session will allow you to nap for a maximum of 30 minutes.

ENCOURAGING

Create a campus-wide competition per semester with a prize for whoever uses the pods the most.

Reach Out!

Feel free to contact me through the form, message me on LinkedIn, or shoot me an email at naoboru@sas.upenn.edu

If you have any feedback for me, I would love to hear it!